How Rolex Replica Watches are Disrupting the Swiss Watch Industry
Rolex is a unique brand of watch that has been designing and manufacturing its products since the early 1920s. Rolex watches are Swiss-made in Geneva, while the movements and designs, including their iconic crowns, were developed in-house. Rolex is known for its luxury status and technique of applying precise timekeeping to precise movement.
However, Rolex’s success has been challenged by replica watches copying the look of their designs and selling cheaper than their originals which has caused significant controversy within the industry.
Rolex says they did not create these knockoffs intentionally but did not do anything significant because they don’t want to lose to cheaper products in terms of market share. However, replica versions continue to make an impact on Rolex’
What is an Imitation Rolex Watch?
An imitation Rolex watch is a replica of a Rolex made from cheap materials and low-quality parts. In recent years, imitation watches have been popular among those who cannot afford or do not want to spend money on high-end watches.
The popularity of replica watches has increased with the rise in counterfeiting. Despite some fake Rolexes selling for as little as $20, there is still no way to judge whether the watch is fake or not by observation.
In 2016, an estimated 4 million counterfeit watches were sold globally, about 2% of all new watch sales that year.
How Have Knockoff Rolex Watches Affected the Swiss Watch Industry?
In the last decade, counterfeit versions of luxury goods have attracted a lot of attention from buyers and media sources. In particular, the fear of counterfeiting has incited a worry in the Swiss watch industry.
The knockoff watches have led to a decline in sales for the Swiss watch industry. Over 80% of all original watches sold in Switzerland are now manufactured outside Switzerland. This has led to job losses and less money being spent on research and development for new technologies.
Swiss watchmakers are the world’s largest watchmakers. They have over 50% global market share. But due to the sky-rocketing production of counterfeit watches, Swiss watchmakers are losing market share and profits at an alarming rate.